Accor hits 45,000 keys under extended stay portfolio
Accor states it has more extended stay properties in the pipeline, including all new places for Novotel Living as well as several high-end serviced residence ventures in Riyadh, like the 250-key Sofitel Serviced Residences Riyadh.
“With brand-new touring practices taking hold and more consumers looking for much longer stays, Accor has actually remained to do what we do most effectively– lead the markets where we have immersed origins, strong connections and a highly effective visibility– such as Europe, the Middle East and Asia Pacific,” says Jean-Jacques Morin, Accor deputy CEO and premium, midscale and economy segment CEO.
He adds that Accor has an “unrivaled” portfolio of extended stay labels to service any kind of tourist kind. Different brands under Accor’s extensive stay profile include Mercure Living, Swissôtel Living and Mövenpick Living. It even offers prolonged stay options by means of brands such as Fairmont, Sofitel, Mondrian, Hyde and The Sebel. Additionally, it has 33,000 exclusive villas, apartments, and branded homes operated in leasing programs.
“The acceleration of interest for prolonged stay residential properties is a global occurrence, steered by a market shift among visitors who are getting longer trips, blending organization with leisure, and discovering places extra fully,” claims Morin.
Accor’s progress in the lengthy stay section has actually been boosted by brand-new openings for its Novotel Living label, an extension of midscale hotel brand Novotel. Recent growths for Novotel Living include properties in Bangkok, Saigon and Kazakhstan. In Singapore, the brand opened Novotel Living Singapore Orchard– a rebrand of the previous 8 on Claymore Serviced Residences– in June 2022.
Some other current openings include Pullman Living Dongguan Forum in China, while Accor’s flagship “aparthotel” company Adagio commemorated its 15th birthday in 2023 with the launching of 11 brand-new real properties around five continents.
International hospitality group Accor currently has 45,000 keys throughout greater than 380 estates and 14 brands within its extensive stay profile, which includes serviced condos and private leasing properties. In an Oct 24 news release, the team claims it is now the world’s largest player outside of the US here in this category, endorsed by a higher concentration of properties throughout Europe and Asia.